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Research papers

Problem solving in industrial marketing research in the Middle East

The paper presents the practical difficulties that an industrial researcher faces when undertaking a survey in the Middle Bast. The techniques and the approach are overall the same as in the West, but the task is that much harder. Desk research is...

Catalogue: Seminar 1986: Problem Solving In Industrial Marketing
Authors: George V. Vassiliou, Costas Kaimakis
Company: MEMRB
June 15, 1986
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Citation

Vassiliou and Kaimakis (1986a, June 15). Problem solving in industrial marketing research in the Middle East. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/problem-solving-in-industrial-marketing-research-in-the-middle-east